Chiquita torna a dialogare con il mondo dell’arte e lancia l’edizione 2026 di Pop by Nature, la campagna multicanale che unisce creatività, installazioni urbane e una nuova collezione di bollini dedicati a Miss Chiquita. Dopo le collaborazioni con Romero Britto (2024) e Sebastian Curi (2025), il brand sceglie l’illustratrice e animator cinese Jiaqi Wang, oggi basata a New York, per reinterpretare l’identità visiva della banana dal Bollino Blu.
Una nuova visione artistica: Miss Chiquita al centro della narrazione
Per la prima volta, Miss Chiquita diventa protagonista assoluta della campagna. Wang la reimmagina come una vera icona pop contemporanea: moderna, vibrante, legata alle proprie radici e ai paesaggi tropicali evocati dalla banana Chiquita. L’opera è caratterizzata da colori intensi, elementi naturali e un immaginario che unisce cultura pop e identità costaricana.
Secondo Mariaelena Paragone, Head of Global Brand Building Strategy di Chiquita, l’edizione 2026 “segna un nuovo capitolo, perché mette Miss Chiquita al centro del racconto e la trasforma in guida alla scoperta dei valori più autentici del brand”.
Una campagna che unisce arte, territorio e community
Pop by Nature 2026 debutta con una grande installazione Out-of-Home sulla Chiesa degli Scalzi di Venezia, per poi proseguire con tram full wrap a Milano e Roma e un murales in via Garibaldi 71 a Milano, nel cuore di Brera. L’obiettivo è portare l’arte nello spazio urbano e rendere Miss Chiquita parte della quotidianità delle persone.
La campagna sarà attiva anche su META e TikTok, con contenuti dedicati, collaborazioni con creator come Roberto Celestri e iniziative speciali per il Banana Bread Day (23 febbraio) e il Banana Day (17 aprile).
Nuovi bollini in edizione limitata firmati Jiaqi Wang
L’artwork dell’artista dà vita a sei nuovi bollini da collezione, già disponibili nei punti vendita. Un elemento distintivo che rafforza il legame tra brand, arte e consumatori.
Verso la Design Week 2026: arriva la Miss Chiquita House
Pop by Nature proseguirà fino ad aprile, quando Chiquita aprirà la Miss Chiquita House, uno spazio immersivo dedicato alla storica ambasciatrice del brand. Un’esperienza pop pensata per la Design Week 2026, che porterà i visitatori dentro l’immaginario creativo della nuova Miss Chiquita.
Chiquita launches the new “Pop by Nature” campaign with artist Jiaqi Wang: Miss Chiquita becomes a contemporary pop icon
Chiquita is back with the 2026 edition of Pop by Nature, the multichannel campaign that blends art, creativity and urban installations with a brand‑new collection of limited‑edition stickers featuring Miss Chiquita. For the third year in a row, the brand strengthens its connection with contemporary art, engaging its global community through fresh, playful and pop‑inspired visual storytelling.
After the collaborations with Romero Britto (2024) and Sebastian Curi (2025), the 2026 campaign introduces a new artistic vision by Jiaqi Wang, a Chinese illustrator and animator based in New York. Known for her vibrant colors and lively everyday scenes, Wang brings Pop by Nature into a new narrative dimension, guiding audiences through an immersive journey inside the Chiquita universe.
For the first time, Miss Chiquita takes center stage. Reimagined through Wang’s distinctive style, she becomes a modern pop icon: bold, colorful and deeply connected to her roots. The artwork portrays her holding a Chiquita banana close to her chest, surrounded by lush tropical elements inspired by Costa Rica’s landscapes — a tribute to the brand’s heritage and identity.
“With Pop by Nature, we continue to build a meaningful dialogue between Chiquita and the art world,” says Mariaelena Paragone, Head of Global Brand Building Strategy at Chiquita. “This year marks a new chapter, with Miss Chiquita leading the narrative and guiding the public into the most authentic dimension of our brand.”
Miss Chiquita also becomes the symbol of an active, contemporary lifestyle that blends positive energy, well‑being and a strong connection with nature. A second artwork by Jiaqi Wang — to be unveiled later in the campaign — will further explore this theme, strengthening the bond between the brand and its community.
“The visual world of Chiquita has always fascinated me,” says artist Jiaqi Wang. “Seeing Miss Chiquita evolve from a banana shape into a modern woman made me imagine her as a contemporary icon. Reinterpreting her through my artistic lens has been truly special.”
The campaign officially launches today with a major Out‑of‑Home installation on the Chiesa degli Scalzi in Venice, one of Italy’s most iconic art cities. Throughout February and March, Pop by Nature will continue with full‑wrap trams in Milan and Rome, and a large‑scale mural in Via Garibaldi 71 in Milan’s Brera district — bringing Miss Chiquita’s pop spirit directly into the urban landscape.
From February, the campaign will also be live on META and TikTok, featuring collaborations with Italy’s most followed art creator Roberto Celestri, exclusive content with the artist, and community‑driven initiatives tied to Banana Bread Day (February 23) and Banana Day (April 17).
Jiaqi Wang’s artwork also appears on six new limited‑edition Chiquita stickers, now available in stores and ready to be collected.
Pop by Nature will continue until April, culminating during Design Week 2026 with the opening of the Miss Chiquita House — an immersive pop‑style experience that will welcome visitors into the colorful world of Chiquita’s iconic ambassador.