Dal 20 novembre 2025 è online Flavoury, la prima piattaforma di streaming dedicata alla cucina d’autore che riunisce oltre 100 chef con due o tre stelle Michelin provenienti da più di 30 Paesi. Per la prima volta, i grandi maestri della gastronomia condividono ricette, tecniche e storie personali in un unico spazio digitale, rendendo l’alta cucina accessibile a chiunque.

Cucinare con i migliori chef del mondo

Flavoury offre centinaia di video originali:

• ricette passo passo,
• dietro le quinte dei ristoranti più iconici,
• racconti personali degli chef.

Sorprendentemente, l’80% delle ricette proposte sono piatti quotidiani facilmente replicabili a casa, dalla paella al pad thai, dai ravioli alla Wiener schnitzel fino al mac & cheese.

I protagonisti di Flavoury

Tra gli chef coinvolti figurano nomi di fama internazionale:

• Ana Roš (Hiša Franko, Slovenia – 2★ Michelin), World’s Best Chef 2024,
• Julien Royer (Odette, Singapore – 3★ Michelin), Asia’s Best Restaurant,
• Paolo Casagrande (Lasarte, Spagna – 3★ Michelin),
• Mark Birchall (Moor Hall, UK – 2★ Michelin + Green Star),
• Emmanuel Stroobant (Saint Pierre, Singapore – 2★ Michelin),
• Heinz Beck (La Pergola, Roma – 3★ Michelin).

Ognuno porta un approccio pratico e ispirazionale, dimostrando che dietro l’eccellenza ci sono passione e curiosità.

Un nuovo modo di vivere la cucina

“Flavoury ci permette di aprire le porte e condividere ciò che conta davvero in cucina: la gioia della creazione e il rispetto per gli ingredienti”, spiega Emmanuel Stroobant. La piattaforma unisce ispirazione, formazione e intrattenimento, creando un luogo per chi vede il cibo come arte e piacere quotidiano.

Accesso e abbonamenti

Flavoury è disponibile in tutto il mondo in sette lingue, accessibile via browser su flavoury.com, app mobile (iOS e Android) e Smart TV.

• Prezzo abbonamento: 89,99 € all’anno o 9,99 € al mese.
• Ogni settimana vengono pubblicati 5–10 nuovi video, fino a 500 titoli nel primo anno.
• Funzionalità innovativa: la creazione di ricettari video personali, raccolte personalizzate di ricette e lezioni.

La visione del fondatore

“Volevamo creare uno spazio in cui chiunque, dai cuochi amatoriali ai professionisti, potesse trarre ispirazione direttamente dai maestri”, dichiara Norbert Dworzyński, fondatore di Flavoury. “Questa piattaforma cambia il modo in cui impariamo a cucinare”.

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Flavoury: Michelin-Starred Chefs Now Streaming Into Your Home

A Culinary Revolution Accessible With Just One Click

Launched on November 20, 2025, Flavoury is the world’s first global streaming platform dedicated to haute cuisine. It brings together more than 100 Michelin-starred chefs from over 30 countries, offering unprecedented access to their recipes, techniques, and personal stories. What once required months of waiting for a reservation—or even a flight across the globe—can now be experienced instantly online.

Cook Side by Side With the World’s Best Chefs

Flavoury is designed as a cinematic journey into the heart of global gastronomy. The platform features:

• Step-by-step recipe videos,
• Behind-the-scenes footage from iconic restaurants,
• Personal storytelling from chefs shaping contemporary fine dining.

Surprisingly, 80% of the recipes are everyday dishes that anyone can recreate at home—ranging from paella and pad thai to ravioli, Wiener schnitzel, and even classic mac & cheese.

Star Chefs Inspiring Home Kitchens

Among the chefs featured on Flavoury are:

• Ana Roš (Hiša Franko, Slovenia – 2★ Michelin), named World’s Best Chef 2024,
• Julien Royer (Odette, Singapore – 3★ Michelin), multiple-time Asia’s Best Restaurant winner,
• Paolo Casagrande (Lasarte, Spain – 3★ Michelin),
• Mark Birchall (Moor Hall, UK – 2★ Michelin + Green Star),
• Emmanuel Stroobant (Saint Pierre, Singapore – 2★ Michelin),
• Heinz Beck (La Pergola, Rome – 3★ Michelin).

Each chef brings a unique perspective, showing that excellence in cooking is built on passion, practice, and curiosity—values that can be embraced in any home kitchen.

A New Perspective on Culinary Storytelling

“In fine dining, many techniques and stories are known only to a few. Flavoury finally opens the doors and shares what truly matters in the kitchen—the joy of creation and respect for ingredients. It’s extraordinary to inspire people worldwide, wherever they are,” says Emmanuel Stroobant, chef of Saint Pierre in Singapore.

Flavoury blends inspiration, education, and entertainment, creating a space where food lovers can see cooking as both art and everyday pleasure.

Access and Subscription

Flavoury is available worldwide in seven languages, accessible via browser at flavoury.com, mobile apps (iOS and Android), and Smart TV.

• Subscription: €89.99 per year or €9.99 per month.
• Content: Over 100 original videos at launch, with up to 500 new titles added in the first year.
• Weekly updates: 5–10 new videos released every week.
• Innovative feature: users can create personal video recipe books, organizing and saving their favorite lessons and chefs.

The Founder’s Vision

“We wanted to create a space where anyone—from home cooks to professionals—could draw inspiration directly from the masters. Flavoury was born from a passion for food and the belief that access to the knowledge of the world’s greatest chefs should have no boundaries. This platform changes the way we learn to cook,” explains Norbert Dworzyński, founder of Flavoury.