Sono stati annunciati i finalisti dei European Private Label Awards 2025, il prestigioso riconoscimento organizzato da ESM: European Supermarket Magazine che premia le migliori innovazioni tra i marchi del distributore in Europa. Tra i candidati figurano insegne provenienti da Italia, Germania, Spagna, Portogallo, Belgio, Paesi Bassi, Polonia, Svezia, Norvegia, Finlandia, Danimarca, Irlanda e altri mercati.
Quest’anno, un totale di 68 innovazioni di prodotto in 17 categorie sono state selezionate per la fase finale, mentre i vincitori verranno svelati tra marzo e aprile 2025.
I giganti della distribuzione tra i finalisti
Tra i finalisti figurano alcuni dei maggiori protagonisti del settore della grande distribuzione europea, tra cui Aldi, Lidl, Conad, Kaufland, Continente e BILLA, oltre a realtà più piccole e indipendenti come Kronans Apotek dalla Svezia e EVA dall’Ucraina.
I European Private Label Awards sono stati lanciati nel 2017 da ESM: European Supermarket Magazine con l’obiettivo di identificare i marchi del distributore più innovativi e di maggior impatto sul mercato europeo. Il concorso, aperto sia ai retailer che ai fornitori, premia l’eccellenza nello sviluppo delle private label a livello paneuropeo.
Il processo di valutazione
Le valutazioni si sono svolte a Dublino, in Irlanda, dove una giuria di esperti del settore retail e gastronomico ha analizzato ciascun prodotto in base a tre criteri chiave: gusto, innovazione e presentazione. Sono stati presi in considerazione anche altri aspetti, come la sostenibilità dei prodotti in gara. Maggiori dettagli sul processo di selezione sono disponibili sul sito ufficiale di ESM: European Supermarket Magazine.
EUROPEAN PRIVATE LABEL AWARDS 2025 – I FINALISTI
Ambient Grocery
Product: Crema Di Arachidi
Retailer: Crai Secom
Manufacturer: Birko S.r.l.
Product: Pompoensoep In Zak
Retailer: ALDI Netherlands
Manufacturer: Four Seasons
Product: BILLA Premium Pear Halves In Syrup With Vanilla
Retailer: BILLA CEE/IKI
Manufacturer: Elbak S.A.
Product: ALDI I Colori Del Sapore – Black Brown Rice
Retailer: ALDI Italia
Manufacturer: Riso Scotti S.p.A.
Beverages (Alcoholic)
Product: Passionfruit Martini
Retailer: ALDI Netherlands
Manufacturer: Brand Captains
Product: Hacienda Caribe Ready-To-Drink Cocktail – Cuba Libre
Retailer: Jerónimo Martins Polska
Manufacturer: Krynica Vitamin
Product: BILLA Premium Limoncello
Retailer: BILLA CEE/IKI
Manufacturer: Polini Group Italia Srl
Product: Blue Soul Gin Tonic
Retailer: Lekkerland
Manufacturer: Burghof Vertriebs GmbH
Beverages (Non-Alcoholic)
Product: K-Bio Apfelsaft Mit Streuobstäpfeln
Retailer: Kaufland
Manufacturer: Voelkel GmbH
Product: Bevanda Alla Mandorla
Retailer: Crai Secom
Manufacturer: La Rosa Dei Gusti
Product: Lidl Matriket Lingonberry Juice
Retailer: Lidl Sverige KB
Manufacturer: Grangärde Musteri AB
Product: Selection By Rimi Tropical Chia Smoothie
Retailer: Rimi
Manufacturer: Hoogesteger Fresh Specialist BV
Breakfast Products
Product: Lidl Matriket Round Crispbread
Retailer: Lidl Sverige KB
Manufacturer: Leksandsbröd
Product: Granola Proteica Proteine Frutta E Semi
Retailer: Crai Secom
Manufacturer: Lameri Spa
Product: Coop Apple Ginger Jam
Retailer: Coop Trading
Manufacturer: Fynbo Foods
Product: Rema 1000 Pancake And Waffle Mix
Retailer: Rema 1000 Danmark A/S
Manufacturer: MadeInDenmark A/S
Confectionery
Product: Meltié Plant-Based Chocolate With Oat – Salted Caramel & Hazelnut
Retailer: Jerónimo Martins Polska
Manufacturer: Ludwig Czekolada
Product: Rema 1000 Protein Bars
Retailer: Rema 1000 Danmark A/S
Manufacturer: Nordthy A/S
Product: BILLA Premium Coconut Ginger Cookies
Retailer: BILLA CEE/IKI
Manufacturer: Care Trade S.r.o.
Product: M´Cooky Chocolate Chip Cookies Mini
Retailer: Lekkerland
Manufacturer: Food IQ GmbH
Convenience Foods/Food To Go
Product: Perle Di Mozzarella E Basilico Sapori & Idee
Retailer: Conad
Manufacturer: Roncadin
Product: Coop Sweet Potato And Red Pepper Soup
Retailer: Coop Norge
Manufacturer: Matpartner AS
Product: Fresh Choice Kitchen Thai Green Chicken Curry
Retailer: BWG Foods/SPAR Ireland
Manufacturer: Aveo Foods
Product: Ravioli All’Aragosta
Retailer: Crai Secom
Manufacturer: La Rosa Dei Gusti
Dairy Products
Product: Yogurt 000% Passion Fruit & Turmeric
Retailer: Pingo Doce
Manufacturer: Gelgurte
Product: Deletium Sheep Curd
Retailer: Desarrollo de Marcas
Manufacturer: Lácteos Goshua, S.L.
Product: Änglamark Vanilla Yoghurt
Retailer: Coop Norge
Manufacturer: Rørosmeieriene AS
Product: BILLA Premium Atterseer
Retailer: BILLA CEE/IKI
Manufacturer: Gmundner Molkerei GmbH
Dessert Products
Product: Mucci Premium Mix
Retailer: ALDI Poland
Manufacturer: Pura Vida
Product: En bid af Danmark Strawberry Ice Cream
Retailer: Lidl Denmark
Manufacturer: Skarø Is
Product: Limoncello Cake
Retailer: Lidl Finland
Manufacturer: Eesti Pagar
Product: Consum Popcorn Ice Cream
Retailer: Consum
Manufacturer: ICFC
Free-From Foods
Product: Rimi Fruit Gummies – Mango
Retailer: Rimi
Manufacturer: Dhm Hermes Trade S.r.o.
Product: Chocobella Dark Chocolate – No Sugar
Retailer: Salling Group
Manufacturer: Eliza Chokolade
Product: Pasta Di Legumi Piacersi Conad
Retailer: Conad
Manufacturer: Andriani
Product: Alteza Gluten-Free Madeleines
Retailer: Desarrollo De Marcas
Manufacturer: Airos Delicatessen, S.L.
Meal Accompaniments
Product: Riso Cotto Al Vapore Sapori & Idee
Retailer: Conad
Manufacturer: Pedon
Product: Deluxe Beetroot And Blue Cheese Gratin
Retailer: Lidl Finland
Manufacturer: Apetit Oy
Product: Coop Pizza Nduja
Retailer: Coop Norge
Manufacturer: Fatland AS
Product: Pasta Di Legumi Ceci Crai
Retailer: Crai Secom
Manufacturer: Costa Alimentari
Meat & Seafood
Product: Coop Mustard Herring
Retailer: Coop Trading
Manufacturer: Hirtshals Seafood A/S
Product: Bresaola Di Wagyu
Retailer: Crai Secom
Manufacturer: La Rosa Dei Gusti
Product: Inishella Hereford Fillet Steak
Retailer: BWG Foods/SPAR Ireland
Manufacturer: Kepak
Product: K-Bio Nürnberger Rostbratwürstchen
Retailer: Kaufland
Manufacturer: TL Thüringer Landwurst GmbH
Non-Food (Household)
Product: Conad Petfriends Plus
Retailer: Conad
Manufacturer: Befood S.r.l.
Product: Vilje Home Care Range
Retailer: NorgesGruppen
Manufacturer: Nopa Nordic
Product: Ultra Expert Five-Chamber Laundry Capsules – Sports
Retailer: Jerónimo Martins Polska
Manufacturer: Persan Polska
Product: Salling FRI Dishwash Refill
Retailer: Salling Group
Manufacturer: Nopa Nordic
Non-Food (Personal Care)
Product: Linea Essentiae Lab
Retailer: Conad
Manufacturer: Cosmoproject – Eurosirel – Beauty & Business
Product: Kronans Baby Care Range
Retailer: Kronans Apotek
Manufacturer: Nopa Nordic
Product: Bevola Naturals Q10 Tagescreme Bio-Wildrose
Retailer: Kaufland
Manufacturer: Femia Cosmetic Vertriebsgesellschaft
Product: About Face Acne Treatment Toner
Retailer: Eva Ukraine
Manufacturer: Ningbo Multi Channel Co., Ltd
Sauces and Condiments
Product: En bid af Danmark Classic Mustard from Bornholm
Retailer: Lidl Denmark
Manufacturer: Bornholms Oliemølle
Product: BILLA Premium Lemon and Ginger Mustard Sauce
Retailer: BILLA
Manufacturer: Boschetti Alimentare S.p.A.
Product: Pesto Di Pistacchi
Retailer: Crai Secom
Manufacturer: La Rosa dei Gusti
Product: ALDI Le Gusto – Bolognese Sauce
Retailer: ALDI Italia
Manufacturer: Inalca S.p.A.
Snacking Products
Product: Sfoglie Croccanti Ceci, Avena E Semi Di Chia
Retailer: Conad
Manufacturer: Quality Food
Product: K-Favourites Cashewkerne Mit Echter Vanille Verfeinert
Retailer: Kaufland
Manufacturer: Maryland Trockenfrucht Vertriebs GmbH
Product: Pirkka Rye Chips Garlic And Ranch
Retailer: Kesko
Manufacturer: Linkosuon Leipomo
Product: Mr. Knabbits Long Chips Paprika
Retailer: Lekkerland
Manufacturer: Food IQ GmbH
Tea, Coffee & Hot Drinks
Product: K-Favourites Kolumbien Crema Ganze Bohne
Retailer: Kaufland
Manufacturer: Cafe Sati Vertrieb GmbH
Product: Coop Good Night Herbal Tea
Retailer: Coop Trading
Manufacturer: Bogawantalawa Tea Ceylon (Pvt) Ltd
Product: Continente Seleçao Coffee Capsules Whiskey & Cream
Retailer: Continente
Manufacturer: Belmoca NV
Product: Rema 1000 Espresso Beans
Retailer: REMA 1000 Danmark A/S
Manufacturer: Bki Foods A/S
Vegetarian & Vegan
Product: K-Take It Veggie Veganer Tofu Filet Italia
Retailer: Kaufland
Manufacturer: Plant Republic GmbH
Product: Vegan Lasagne Bolognaise
Retailer: ALDI Belgium
Manufacturer: What’s Cooking Belgium – BEKE 1
Product: PENNY Food For Future Vegane Kinderwurst
Retailer: REWE Group Buying GmbH
Manufacturer: Vevia 4 You GmbH & Co. KG
Product: K-Take It Veggie Veganes Steak Nach Art Rind
Retailer: Kaufland
Manufacturer: Tillman’s Convenience GmbH